Project Description
Recruiting Radar is the proprietary recruiting software of Bluechip Athletic Solutions. When the software was updated to a new version in 2013 I was responsible for overseeing the marketing & promotion of the entire launch.
The cohesive marketing campaign included:
- Strategic social media posts that teased about the upcoming software features using a “Ask the Magic 8 Ball” theme
- An ‘online launch party’
- Snapshots of how the software had progressed over the years
- Press releases
- Direct mailing
- And more
