Project Description
While employed at Mote Marine Laboratory & Aquarium (Sarasota, FL) I came up with the idea to host a “family-friendly” Halloween event due to the fact that we were one of the largest attractions in Sarasota, FL and I felt it would be a good way to draw in more guests and create more goodwill with our target market.
The event featured creative activities such as a Haunted House and underwater pumpkin carving done by our dive staff.
Additionally, I promoted the event through a variety of media outlets including:
- TV ad spots
- Press coverage
- Print ads
- And more
In the first year of its inception we had a 300% increase over our attendance goal, and the event still runs every year.
