Protect Our Reefs | Marketing Plan (2009)

Project Description

While working at Mote Marine Lab & Aquarium, I created a complete 11-page marketing plan for the Protect Our Reefs fundraising campaign. The marketing plan included:

• Situational Analysis
• Current Customers
• Current Customer Analysis
• Target Market Profile
• Research & Results
• Marketing Goals
• Objectives
• Initiatives
• Action Items

A copy of the Marketing Plan is available upon request.