Project Description

While employed at Bluechip Athletic Solutions, some of the creative marketing projects I worked on included:

  • National Signing Day Promotion: National Signing Day is an important day in collegiate football during which many of our clients (football teams) were stressed. I organized a campaign for us to send each client “Signing Day Survival Kits” which included items like Advil, a Starbucks gift card, Gatorade, and more. I also created a “Good Luck” video from our staff to send to all clients.

 

  • Conference Marketing: When the National Association for Athletics Compliance Convention was held in Atlanta (where the company was headquartered), I created “Welcome Bags” for our clients and prospects. The bags included signed notes from our staff, an Atlanta postcard, peach candies, a mini Coca-Cola and Georgia Peanuts. Additionally, I organized and hosted a reception at the SunDial during the convention.

 

  • Tradeshow Marketing: I also was in charge of overseeing the entire coordination and promotion of Bluechip Athletic Solutions’ presence at the American Football Coaches Association Convention every year. This was the one event that all our clients and prospects attended and it was imperative to make a statement. Attendance at the appreciation events increased by over 50% year over year. Over the four years that I oversaw the project I implemented:
    • Email campaigns
    • Direct mailers
    • Social media campaigns
    • Customer appreciation events
    • Detailed project management Gantt charts
    • Video marketing
    • Booth design and setup
    • Travel and logistics