Project Description
While employed at Mote Marine Laboratory & Aquarium (Sarasota, FL) I was in charge of marketing Protect Our Reefs, a coral reef fundraising program.
To gain awareness for the program as well as overhaul our branding for the project, I created a photo contest that was promoted to divers and underwater photographers (our target market).
The winning image was to be used in the 2010 marketing campaign which allowed us to spread the message as well as encourage our target market to interact. The contest was also co-sponsored by West Marine stores.
My responsibility in the campaign included:
- Complete facilitation of the contest
- Cohesive marketing plan with online marketing and social media
- Assisting with press coverage
- Working with local businesses to encourage promotion of the contest
- Working with Creative Director on ad design
The cohesive promotional plan included:
- Press releases
- Co-promotions with local dive shops
- Print advertisements
