Project Description

While working at Mote Marine Lab & Aquarium, I created a complete 11-page marketing plan for the Protect Our Reefs fundraising campaign. The marketing plan included:

  • Situational Analysis
  • Current Customers
  • Current Customer Analysis
  • Target Market Profile
  • Research & Results
  • Marketing Goals
  • Objectives
  • Initiatives
  • Action Items

A copy of the Marketing Plan is available upon request.