Project Description
For SHRM-Atlanta’s REAL HR Conference I created a cohesive marketing and branding campaign. The goal was to convey the message that REAL HR is a place where HR professionals can come together to connect with peers and be open and honest about challenges they face. I wanted the brand of the conference to feel youthful, fun and relaxed. The cohesive marketing campaign included:
- Brand and logo design (Illustrator)
- Website design (WordPress)
- Email marketing (via Mailchimp)
- Print marketing (11×17 mailer)
- Social media advertising (Facebook, Instagram and LinkedIn)
- Pre-event PDF Conference Guide
- Event signage
- Grassroots marketing efforts (utilizing volunteers)
