Project Description

For SHRM-Atlanta’s SOAHR 2019 Conference I created a cohesive marketing and branding campaign. The theme of the conference was “Breaking Barriers in the New World of Work” so I created a brand with an ‘explosive’ feel to match the idea of breaking barriers. The cohesive marketing campaign included:

  • Brand design (Illustrator)
  • Website design (WordPress)
  • Email marketing (via Mailchimp)
  • Print marketing (booklet mailer; postcard)
  • Conference Program Guide – 70 pages (created in Indesign)
  • Social media advertising (Facebook, Instagram and LinkedIn)
  • Event signage for in-person version (Entrance unit; registration desks; all session room signs)
  • Grassroots marketing efforts (utilizing volunteers)