Marketing Manager

Freedom Boat Club | Venice, FL | February 2021 – Present

Responsible for development and execution of traditional marketing activities for company-owned clubs; assist with strategy and execution of brand building initiatives across the entire Freedom Boat Club network (company-owned and franchise).

Freedom Boat Club is the world’s largest membership boat club and is a division of the Brunswick Corporation (NYSE: BC). Freedom has 300+ locations in 33 US states, Canada, and Europe, and services 60,000+ members.

Marketing and Communications Director

SHRM-Atlanta | Atlanta, GA (Remote) | June 2017 – February 2021

Responsible for developing and implementing comprehensive strategic marketing and communications plans to support the largest association for Human Resources professionals in Atlanta, GA. Key responsibilities:

  • Strategic Marketing: Develop and plan strategic marketing campaigns for professional development programs, membership growth/retention initiatives, and special projects; execute campaigns using a combination of digital and traditional marketing tactics
  • Brand Management: Continuously drive and enhance the brand and positioning to support the association’s vision for growth and expansion as well as give the association a fresh and modern feel
  • Conference Marketing and Branding: Create cohesive marketing and branding for annual conferences with 1,000+ attendees including integrated marketing campaigns; design of 70+ page Program Guide; large-scale design such as entrance displays, registration desks and signage
  • Partner Marketing: Work closely with strategic partners to enhance SHRM-Atlanta’s exposure to new audiences
  • Website / UX Design and Implementation: Manage and update content on five corporate websites utilizing HTML, CSS, Bootstrap and WordPress; improve user experience for various membership and sales processes
  • Graphic Design: Produce all graphic design including digital (email, web design, social media posts, videos, presentation templates, and more) and print (event program guides, flyers, brochures and signage)
  • Stakeholder Collaboration: Work closely with peers including Business Development Director, Programs Director and Member Relations Director to help achieve overall business goals and objectives
  • Leadership/Management: Work with volunteers, committees and other internal customers to provide marketing guidance; lead the volunteer Marketing Committee; educate various internal stakeholders on marketing education
  • Analytics: Track and analyze key metrics for all marketing and communication campaigns, social media, and website; use findings to refine and enhance performance
  • Stakeholder Collaboration: Work closely with peers including Business Development Director, Programs Director and Member Relations director to help achieve overall business goals and objectives
  • Leadership/Management: Build and maintain relationships with volunteers, committees and other internal customers to provide marketing guidance; led the volunteer Marketing Committee; educate various internal stakeholders on marketing education

Freelance Marketing & Design

Atlanta, GA / Bradenton, FL | November 2014 – Present

Responsible for a variety of freelance marketing and design projects including website design and development, logo design, marketing campaigns, and general graphic design.

Director of Marketing

Bluechip Athletic Solutions | Atlanta, GA | October 2010 – November 2014

Responsible for planning, development and implementation of all marketing strategies, communications, public relations activities and events for a B2B sports marketing agency and SaaS technology firm working with top collegiate sports programs.

  • Integrated Marketing: Developed and executed cohesive marketing campaigns including strategy, goals, budget, and tactics to further enhance the image of the company within the collegiate sports industry as well as to the general public
  • Leadership/Management: Supervised and managed staff and vendors/contractors in the Graphic Design Department
  • Project Management: Managed and implemented design projects for high profile clients including 2013 Chick-fil-A Bowl, University of Georgia Basketball, former University of Tennessee Football Coach Phillip Fulmer, and former University of Alabama Basketball Coach Wimp Sanderson
  • Sales Support: Worked closely with the Sales Department to develop promotional sales support materials; responded to RFPs and streamlined RFP process; utilized SalesForce on a daily basis for analysis and reporting
  • Conference/Tradeshow Planning and Campaigns: Created complete marketing campaigns as well as planned and implemented company presence at industry tradeshows and conventions; facilitated both new customer acquisition campaigns as well as current customer appreciation promotions and events
  • Website Design and Implementation: Designed and constructed websites and mobile apps utilizing Wix and ShoutEm platforms; built out additional customizations through HTML/CSS

Marketing Manager

Mote Marine Laboratory & Aquarium | Sarasota, FL | March 2009 – June 2010

Directed creative marketing campaigns for Protect Our Reefs, a fundraising program; and Mote Aquarium, an attraction with more than 300,000 annual visitors.

  • Strategic Marketing: Coordinated writing, design, preparation, production and distribution of publications and marketing collateral materials for both Protect Our Reefs and Mote Aquarium
    • Developed detailed 10-page strategic marketing plan with SWOT analysis, marketing objectives, action items, calendar and budget
  • Budgeting and Analysis: Managed annual, fluctuating budget of more than $100K; created monthly status reports highlighting sales trends, data analysis and marketing effectiveness which was used to analyze and influence marketing decisions
  • Event Planning and Marketing: Produced events for more than 1,200 attendees; brainstormed creative campaigns and promotions
    • Created marketing plan for World Oceans Day 2010 at Mote Aquarium which won “Best World Ocean Day 2010,” a national award from the Association of Zoos & Aquariums
    • Established “Night of Fish, Fun and Fright,” Mote’s Halloween event which had a 300% increase over the attendance goal in the first year
  • Community Outreach: Strengthened and cultivated new community, business and industry relationships through various outreach events

Marketing & Special Events Coordinator

G.Wiz (Gulfcoast Wonder & Imagination Zone) | Sarasota, FL | February 2008 – March 2009

Responsible for planning, development and implementation of all marketing strategies, communications, public relations activities and events for a non-profit public children’s science museum.

  • Marketing/Communications: Coordinated all museum communications for all areas including exhibits, education, membership and volunteers; managed online marketing including website content and social media; promoted public relations through press releases, press interviews, and community outreach; developed organizational style standards guide
  • Community Outreach: Developed and presented discussions with large community groups to assist in fundraising efforts
  • Events: Created and implemented special events, including fundraisers, galas, guest speakers, and exhibits such as “The Titanic Exhibition”
  • Vendor Management: Worked with creative agency on media purchases and ad design
  • Cross-Functional Training: Assisted in Development and Membership departments

Marketing & Administrative Assistant

Gurley, Dramis, Lazo, P.A. | Sarasota, FL | March 2007 – Februrary 2008

Responsible for general administrative and marketing tasks for a business, construction and surety law firm.

  • Assisted with various marketing and administrative duties
  • Provided general assistance with client communication and other administrative duties
  • Created and maintained organized Excel database of clients for marketing purposes
  • Designed professional album of law firm achievements for display

Marketing Associate / Mortgage Broker / Real Estate Sales Associate

Vestor Real Estate & Vestor Lending | Sarasota, FL | January 2006 – March 2007

  • Brokered conventional mortgage loans, including all processing
  • Facilitated transactions of investment properties in the state of Florida
  • Designed and produced employee communications
  • Assisted in mass mailing marketing pieces

Skills

  • Strategic marketing
  • Marketing communications
  • Project management
  • Online marketing/advertising
  • Graphic design
  • Website design
  • Email marketing
  • Marketing collateral design
  • Creative theme development
  • Social media marketing
  • Event planning & management
  • Public speaking/presentations
  • Promotional videos
  • Training/tutorial content and videos
  • Form letters/mass mailing
  • Direct mail
  • Market research
  • RFP responses and prep
  • Process improvement
  • Proofreading

Software

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • HTML/CSS
  • MailChimp / ConstantContact
  • WordPress
  • Bootstrap
  • CoSchedule
  • Camtasia Video Editing
  • WooCommerce
  • SalesForce
  • Google Analytics

Education

Bachelor of Science in Business Administration & Marketing
University of South Florida (2007)

  • Florida Bright Futures Medallion Scholar
  • USF 4.0 Scholar and Dean’s List (2007)